Sales Training: Unseating the Incumbent
The number one objective when making any sales presentation is Winning. Period. So the question is not a matter of desire and the want to win, but rather, HOW do YOU win? The ‘Unseating the Incumbent’ process starts with the premise that every buyer has a current relationship with someone. Van contends that unless you have the ability to vaporize that relationship, you can never experience the results you desire. He built one of the largest Physician Recruiting Firms in the country by teaching his sales professionals a system that took them all the way to the top.
Nothing replaces activity, focus, and selling with passion, but you can have all of that in place; and if you don’t have a tried and tested method or process, you are simply spinning your wheels.
It doesn’t matter what product or service you sell, his proven strategies will create immediate results and put your staff on the road to the top.
When your staff walks out of the training room, they will be able to:
- Ask the right questions
- How to dress to impress
- Etiquette for all situations
- How to attack the Cold Call
- How to direct and chart the conversation
- Close more sales
- Stay in the game
- Decrease the sales cycle
- Increase the pipeline
- Understand the actual sales process
- Have a script for your next sales call
- Increase your sales closing ratio by 43%
The program will be tailored to meet the needs of your organization. It is understood that one size does not fit all, and, therefore, the product or service will be woven into this dynamic sales process.
By investing in your team, you stay ahead of the competition and give your staff the winning edge they deserve. If you are looking for a tremendous return on your investment, ‘Unseating the Incumbent’ is your ticket to Winning the Game.Van also integrates and expands on his four pillars of success which include Exposure, Repetition, Process and Execution.

